Iv-Groep, a Dutch globally operating multidisciplinary engineering company, and all its divisions will continue under one same brand: Iv. Iv will implement the new brand strategy in phases over the year.
Since 1949, Iv has been devising technical solutions for projects of any size and complexity within the following sectors: Industry, Infrastructure & Traffic, Buildings & Installations, Handling, Maritime, Offshore & Energy and Water. Iv is uniquely diverse in its knowledge and expertise, enabling it to provide feasible solutions to the most complex issues. Issues may be limited to one specific market or extend across multiple markets. The increasing complexity of the challenges in society, such as the energy transition, climate-related issues and clean drinking water, require fresh knowledge and insights. These are challenges that can only be solved by pooling expertise from the various markets, working closely together, and not allowing existing technology to impose limits. For this reason, the company decided to move towards showcasing the full range of our expertise across the entire spectrum for clients and society under a single Iv brand.
Iv’s communications will be clear and recognisable. “With a single, unified brand, we can provide a strong overall representation of our services in all markets, eliminating confusion caused by multiple brands and divisions,” says CEO Maarten van de Waal.
Market-oriented divisions to continue
Iv will retain its internal divisional structure, which is necessary to guarantee highly specialised and market-specific knowledge and further develop this in a targeted manner. There will be no changes to Iv’s internal corporate structure. Iv will continue to operate on a divisional basis, each highly specialised in its specific market and conversant with that market’s terminology. The difference is that communicating under a single Iv brand gives a clear and complete representation of the solutions Iv provides.
Iv will implement the new brand strategy in phases. Replacing everything at once is impossible, but above all, Iv aims to tackle the implementation as sustainably as possible. The new Iv brand and associated new corporate identity will become more prominent during the year with all the company’s communications gradually aligning under a single brand: Iv. Source: Iv-Groep